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In this post we will focus on explaining what Smarketing means, what are the benefits of this team alignment for a company and how the integration of this culture should be done in an organization.

Renato Mosque
May 15, 15 | 5 min read

What is Smarketing?
Marketing and sales are relatively opposing teams and can have some disagreements if one of the parties is not . According to data from Hubspot, 87% of team members describe themselves negatively when about each other.

Sales (sales) + Marketing = Smarketing

In the end, both departments play on the same team. Both are responsible for the growth and revenue of any company.

As for the marketing team , it focuses on:

attract visitors
Convert those visitors into leads (prospects)
Nurture leads with relevant content.
Now, the sales team approaches Germany Phone Number those leads in individual conversations so that they can close a sales agreement during a specific period of time.

Understanding and working positively to develop Smarketing in your company is very important. According to Hubspot, organizations that maintain well-marketing and sales teams achieve an average of 20% annual growth.

 

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How to Align the Sales and Marketing Teams?

It may seem difficult to get these teams to work together. But when they are , the efforts are worth it. Here are the first steps to get that attunement:

Marketing and sales must have the same or similar objectives.
Communication between teams must be transparent about the progress of tasks and objectives
Does Smarketing work for any company?
Yes, any company can benefit from this alignment. It doesn’t matter if you are the CMO of a multinational company or the sales manager of an SME. Any type or size of business can achieve results when sales and marketing teams work together.

Learn how to integrate the Smarketing culture in your company
Sales and marketing must speak the same language
The teams have a big difference:

The Sales Team Is Extremely on Numbers and the Marketing

To begin with, the best way to do alignment is to have the goals of the marketing team with the sales team and vice versa.

Speak the same language: The marketing team’s monthly or annual goal should on revenue, just like the sales team’s.
Alignment of stages according to the funnel: Understand the similarity between the buyer’s journey and the average customer life cycle: marketing and sales must understand that there is only one funnel for both.
Define what a sales-ready lead is: the literal translation of this term is the client who is ready to close a deal. This fits perfectly into what the company expects from a customer, and marketing and sales must determine together what this means.
Sharing and understanding of buyer personas : Knowing the personas is essential for a good alignment. As for marketing, it to know them to create content that is relevant and that manages to make the leads progress in the funil. Sales also to know each person so that their calls and follow-ups make sense to this lead.

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