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Your SEO campaigns are running well and your holiday money has been deposit. Nothing stands in the way of going on a summer vacation. At least that’s what you think…

During your absence a lot can go wrong that will disturb you during your holiday or that you can repair the damage after your holiday. To avoid that: a short SEO vacation checklist to make sure all you have to do is crawl to the beach or the bar. Became curious? Then read on soon.

1. Notify stakeholders

There are many areas of expertise that (in)directly influence your SEO performance. Think of expertise such as CRO, UX specialist, developers, content marketers and server administrators. It is important that these specialists are aware of your absence. Then give them a briefing in which you tell them per expertise: what they have influence, what they should pay attention to as soon as they change something, how they can check their work and what conditions a possible change must meet.

To help you on your way, I’ll share a few points for attention per expertise.

content marketer

A content marketer writes a lot of content. But does this person also take your SEO strategy into account?

Points of attention:

  1. Meta tags: are the right on-page SEO elements includ in an article?
  2. Are the correct internal links appli?
  3. Are the correct anchor texts plac?
  4. Is duplicate content taken into account?
  5. Are briefings follow up?

Tools to check this:

  •  A web crawler

Front end developer

A front-end developer has influence VP Purchasing Officer Email Lists on technology and your internal link structure. But does he also take your technical SEO goals into account?

Chief and VP of Purchasing Email Lists

Points of attention:

  1. Are important menus not just chang?
  2. Are there no rendering problems for Google?
  3. Are the core web vital metrics taken into account ?
  4. Are there any SEO improvements that you want to make during your absence?

Tools to check this:

back end developer

Your back-end developer develops great solutions. But does he also take yategy into account?

Points of attention:

  1. Are parts of your website not simply close to Google (for example via your robots.txt or by means of a meta noindex tag)?
  2. Isn’t a migration initiated without being prepared by an SEO specialist?
  3. Are pages taken offline just like that, without taking any backlinks into account?

Tools to check this:

  1. web crawler
  2. Website analysis tool such as Ahrefs and Semrush

Your CRO specialist shows a positive test result to your marketing manager during your holiday. But is your SEO performance also taken into account here?

 

Points of attention:

  1. Is the impact on SEO also included in an A/B test?
  2. Is duplicate content taken into account in an A/B test?
  3. Aren’t tracking pixels just loaded that have a negative impact on your website speed?

Tools to check this:

  1. web crawler
  2. A website speed tool like: GTmetrix or webpagetest.org

Product owner

According to your developer, everything functions as it should. After a test round by your product owner , an agreement is given to put the changes live. The key question? Are the SEO requirements also taken into account? Points of attention correspond to the points mentioned above per expert.

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