In addition, many educational institutions with a certain size and scale are also fac. With high customer acquisition costs and low conversion rates. That is, they cannot monitor the actions of users in the existing private domain traffic pool, resulting in low user retention rates.
Online education is currently the most common form of education and teaching, and many educational institutions will focus their marketing efforts on online education. However, if there is no suitable tool to detect online user behavior, then it is impossible to manage all users in an educational institution in batches. Therefore, in order to help educational institutions accurately acquire customers, online education marketing strategies must use marketing automation tools. So what are the current pain points of educational institutions in terms of customer acquisition and retention? How can online education marketing strategies address these pain points with the help of marketing automation tools?
How Can Online Education Marketing Strategies
Pain point 1 of online education: Online & offline marketing channels are scatter and intertwin, making it difficult to manage and effectively follow up potential customer leads.
As shown in Figure 1, there are many marketing France Email List channels for educational institutions at present, but how can the behavior of users from so many channels be detected and managed in batches? As a professional marketing automation service provider. JINGdigital’s solution is to establish an enterprise’s private domain traffic pool and attract. All users to the private domain traffic pool, and then use corresponding automation tools. To monitor potential customer actions, personalize Send relevant graphic information.
Help Educational Institutions Acquire Customers
WeChat (public account), as the most frequently used software by users, has naturally become. A rational place for all enterprises to build private domain traffic pools. When publishing information through all channels, potential customers can be divert. The WeChat public account, and then the corresponding tools provi by JINGdigital can be us to improve user portraits and track potential customer behavior. So what are the specific solution steps?