With WeChat, who uses SMS? There are text messages, who uses flying pigeons to pass books? There is really a flying pigeon biography, how can you use the ten-mile pavilion? What needs to be consider is that no matter in the past or now, marketing always needs to accumulate complete, real-time and accurate information from multiple channels, right? But reality is always opaque. In the past, companies had to monitor sales and buy “the best CRM “, but today, when building a marketing automation system, not only information can be realiz in the form of data, but also through automat journeys to reduce execution costs. The digital environment has brought countless possibilities to reality.
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For example, when customers themselves often use corporate WeChat, the question to think about is not “why to transform”, but why they should guard a set of cold weapon tactics that are obviously behind the times. automation Just mention above automation ( Automation ). In the technical field, automation is a concept with a long history, and as a result, the New Zealand Email List current role has been different from the literal meaning. Setting a set of program/action logic is essentially the realization of a way of thinking. When the process of realization is highly mature, what is the basis for determining whether this way of thinking is effective? Today, automation is just the foundation, and the two dark clouds above it are content and intelligence.
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The content is broad and realistic: an advertisement page sent to customers, or a sentence in a brochure, is part of the content. What determines the quality of content is not only talent, but also whether to push the right information at the right time, to the right people, in the right way. This is true whether ToB , ToC or writing a love letter. Master of Bullshit Literature 1 To achieve this, the right data and analysis are ne behind it, that is, automation itself needs to be smarter. In the past, data was limite but thanks to the digitization process of the entire society.