How to define the target audience and the appropriate media for each account?
It is extremely important to outline a profile of your customers’ target audience before developing a timeline for marketing Macedonia Phone Number through communication vehicles. How much will be invested in television? And on social networks? And on the radio? Should we include newspapers?
The answers to all these questions depend on the identity of the audience that each of your accounts intends to reach. For that, you will need to collect some data.
What are the personal motivations of this group?
Another important tip: consider the advantages and disadvantages of each type of media . In this way, you prevent an advertiser from spending a lot of money to circulate among people who have no interest in what he offers to the market.
By concentrating efforts by segment, in the so-called niche marketing, media planning becomes more agile and, of course, this will allow you to show many more results for your clients .
How to analyze the behavior of the audience?
On the Internet, there are many alternatives to learn how people act and think. However, it is necessary to use Business Intelligence tactics to filter the data.
Even on the web, there is the function of interpreting the research carried out by keywords in the most famous search engines such as Google. In the virtual world, we find multiple metrics available and extremely effective.
For example, Google Analytics shows the conversions of Last Click or last click, identifying where the last button was pressed before someone made a purchase. Reports of this type provide very rich material, even for the media planning phase.
Know Who Your Audience Is
Today, the great challenge is to make a good interpretation of what the user is doing, thinking and wanting in the real world. One suggestion is to use geolocation applications on mobile devices to get more information about the audience when they are offline.
In this way, it is possible to obtain social and demographic data, as well as understand a little about dreams, customs, preferred products and services.
Remember that, in addition to taking care of your clients’ consumption habits, you must pay attention to who the agency hires. Many advertisers, busy finding out what the public thinks of ongoing campaigns, simply neglect researching their own portfolio of contracts.
An advertising company, in the same way as any other business activity, needs good management and good marketing. It may even seem like a delusion, but it is like the old saying: in the house of a blacksmith, a wooden knife! Pay attention!
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Why Should I Have a Good Relationship With Media Professionals?
Why should I have a good relationship with media professionals?
On Easter, do the same. Who doesn’t like chocolates, right? This is in line with what we mentioned in the previous topic: an advertising agency cannot relegate its own advertising. Beyond providing a good result, these initiatives are cheap and easy to implement.
How to follow the execution of the work?
We have talked about the importance of monitoring the progress of tasks in detail. But this must be carried out during the entire execution of the work. There’s no point in waiting for a video to be ready and then realizing that it wasn’t exactly what your customer .
Search the market for providers of online applications that manage time automatically. In this way, you not only know which employees did their job —and which did not—,