Also known as the bounce rate, the bounce rate is a metric that evaluates the number of people who have accessed a site and then left it, without interacting with any of its pages. Achieving a good ranking in Google and other search engines is Israel Phone Number very important for those who invest in SEO. After all, organic traffic derived from these channels is vital to a successful online strategy.
But a question that is on the minds of many Digital Marketing professionals is: does the bounce rate or bounce rate affect the position of a web page in Google rankings or not?
To answer this question once and for all, let’s take an in-depth look at how bounce rate can affect your business, covering each of the following topics:
What Is Bounce Rate?
Is bounce rate the same as exit rate?
Is high bounce rate a problem?
Does the bounce rate make any difference to your Google rankings?
How bounce rate affects your site?
What can I do to lower the bounce rate?
What is bounce rate?
Bounce rate is the bounce rate, that is, when a person accesses a website and then leaves it without interacting or being in any other page.
This output can occur in several ways. The users:
clicked the “Back” button in the browser;
they closed the page/tab;
were linked to another site—within your own page;
entered a new address;
or they have simply been inactive for a certain period of time (30 minutes, following the Google Analytics standard).
Remembering that the calculation of this metric is done by dividing the sessions of a single page by all the sessions.
Is High Bounce Rate a Problem?
Usually the idea of bounce rate is a negative one, especially for content -focused sites . In the end, the higher the bounce rate, the lower the interaction with the produced materials .
As this goes against what Google wants for the pages that it ranks in the first places, the question that we have raised at the beginning of the article arises.
There are a number of factors that can contribute to a high bounce rate, from a lack of strong content planning, poor design, lack of links, etc.
For example, comparing an article to a contact page , the article has a “greater responsibility” for directing the visitor to other pages on the site.
On the other hand, the contact page focuses on providing information on how to contact the visitor and the person does not need to interact more or go to another page after that.
Also, according to research from QuickSprout , whether a bounce rate is high or low can depend on other factors, such as: market, website objective, page objective, etc.
However, there are some average numbers according to the type of site. Look at the values that are generally found in the main markets: