Therefore, The history of humanity is on the ability to use storytelling to share information and provide invaluable and easy-to-remember insights. Digital storytelling is this century’s answer to story-driven marketing and can help you achieve your business goals.
Jan 18 | 10 min read
we tell you how to boost your brand with digital storytelling
Technology is an increasingly important part of almost everything we do in the digital age. We rely on it to keep us in touch with our ones, make a living, and entertain us in our spare time.
Therefore, It has also become a fundamental element of the way we organize, tell and share stories in the world of marketing .
Therefore, Today’s consumers want more than just great products to buy or services that make their lives easier. They want to feel to the brands they buy from, they want the brands to tell them a story .
Since the dawn of civilization, a good story is the key to human connection and digital storytelling combines the power of a Shandong Mobile Phone Number good marketing story with modern and innovative tools to reach a target audience in a new dimension.
Therefore, In this post you will learn everything you to know to integrate this resource into your marketing strategy.
Keep Reading! What is digital storytelling?
Traditional storytelling—as it has always —uses physical tools and materials to convey information and demonstrate a point of view.
Therefore, Think pens or pencils, paper, records, tapes, physical film, original artwork, and more. Digital storytelling accomplishes the same thing, only using digital tools, materials, and communication methods.
Of course, many digital storytelling methods employ elements such as:
However, they can also include material from social networks such as tweets, Instagram stories or interactive content .
Therefore, The best digital storytelling materials are to be highly engaging and emotionally compelling , the perfect combination to make a connection with your target audience .
They can also cover a great deal of ground and include many formats, from hypertext stories to elaborate interactive experiences to explain complex concepts.
What Are the Key Elements of Digital Storytelling?
Although digital storytelling can be in many different practical contexts, there are still certain elements that to be , as the pioneer of the concept Joe Lambert suggests.
Lambert and other digital storytelling experts don’t believe in adhering to a formula that creativity .
1. Point of view
Every good story contains a personal point of view from the creator . It is what distinguishes an idea that has been many times from the other versions and gives it impact.
The unique point of view of the author also provides a persuasive framework for the concepts that the audience must understand at the end of the narrative.
2. dramatic question
Every great digital story includes a dramatic question as its centerpiece.
Therefore, Its purpose is to capture and hold the audience’s attention throughout the narrative . Of course, the question is at the end as part of the reward for sticking around.
More storytellers also seek to maintain the level of emotion in the story by avoiding the expectations with the dramatic question.