What is Smarketing?
Marketing and sales are relatively opposing teams and can have some disagreements if one of the parties is not . According to data from Hubspot, 87% of team members describe themselves negatively when about each other.
Sales (sales) + Marketing = Smarketing
In the end, both departments play on the same team. Both are responsible for the growth and revenue of any company.
As for the marketing team , it focuses on:
Convert those visitors into leads (prospects)
Nurture leads with relevant content.
Now, the sales team approaches those leads in individual conversations so that they can close a sales agreement during a specific period of time.
Understanding and working positively to develop in your company is very important. According to Hubspot, organizations that maintain well-marketing and sales teams achieve an average of 20% annual growth.
Therefore, How to align the Sales and Marketing teams?
It may seem difficult to get these teams to work together. But when they are , the efforts are worth it. Here are the first steps to get that attunement.
Therefore, Alignment of stages according to the funnel: Understand the similarity between the buyer’s journey and the average customer life cycle: marketing and sales must understand that there is only one funnel for both. Therefore, Define what a sales-ready lead is: the literal translation of this term is the client who is ready to close a deal.
This fits perfectly into what the company expects from a customer, and marketing and sales must determine together what this Iceland Phone Number means. Therefore, Sharing and understanding of buyer personas : Knowing the personas is essential for a good alignment. As for marketing, it to know them to create content that is relevant and that manages to make the leads progress in the .
Implementation of Sla (Service Level Agreement)
This concept refers to agreements made between marketing and sales teams. An agreement by marketing can be to deliver five thousand leads in two months. As for an SLA, from the sales team, it can be to contact each new SQL (Sales Lead) in an hour.
Open a channel of communication between teams
Communication between team members is another crucial point for the proper functioning of Smarketing.
Do not confuse the communication of emails, messages or telephones. Although essential for the proper routine operation of equipment, they are not enough. Teams to meet frequently with all members.
Therefore, Weekly meeting: Basic alignments between the two teams on points such as the alignment of people (updates and corrections) and other points that interfere with the proper functioning of Smarketing.
Monthly meeting: Deeper points are in these meetings. Issues that cannot be despite weekly meetings.
Trust the Power of Numbers
Trust the power of numbers
To know if Smarketing is obtaining the results, it is necessary to see the performance of the SLAs. Data such as lead numbers, SQLs and other information that proves the success of the alignments between sales and marketing. Review the campaign process. Create monthly reports with complete analysis on the metrics by the teams and continue to measure constantly.
Chart – pagerank
Therefore, As you can already see, Smarketing is a concept that takes into account the growth of both teams. With this approach of alignment and communication, marketing and sales manage to guarantee the growth of any company.