What Was It Like Before List of Real Mobile Phone Numbers In 2019, more than $1.4 billion was spent on influencer marketing campaigns. Unfortunately, $255 million of that was spent on influencers with fake Instagram followers. There is no doubt that this is a powerful strategy for increasing brand exposure and boosting revenue, but only if you’re vigilant when vetting your influencer partners.
Some Signs of Influencer Fraud Can Easily
And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. Following are three to watch for. First, note how quickly your chosen influencers have risen to prominence. If their number of followers grew over several months or years, it’s likely that the growth is organic. But if a significant increase in followers took only days or a couple of weeks, then you may be dealing with some dishonesty.
One way to determine if an influencer’s followers are real is to compare the follower count to engagement rate. If there are hundreds of thousands of followers but only a handful of “likes” and comments, then something isn’t adding up. If there are comments, check to see if any don’t make sense or match the content.
Time with Social Media Marketing Business
There is no question that social media marketing is essential to your brand’s digital marketing success. However, there are also pitfalls here that you to watch for.
First, do your research and understand where your target audience lives online. Instead, investigate Snapchat, YouTube, and Tik Tok.
Here’s a look at the Instagram age-demographic breakdown among U.S. adults:
When you create content on platforms where your audience is actually spending their time, then you’re not wasting yours.
Another pitfall we can fall prey to is forgetfulness. Use social media calendars to plan your posts weeks in advance.