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Word of Mouth Marketing (WOMM)

Word of mouth marketing, or WOMM, connects companies with clients through spoken experiences of people in your clients’ social circles.

Word of mouth marketing is arguably the oldest form of lead generation, especially for qualified leads, and while it’s not specifically digital, it can be targeted through digital efforts.

Whenever a friend, family member, colleague, or acquaintance promotes knowingly or unknowingly a product or service, there is a higher level of trust present than through other forms of advertising and marketing.

One Key Method to Achieve Effective Word of Mouth Marketing

Is through the quality and results produced by the product or service itself. Overall, the customer or client experience determines whether or not word-of-mouth India Phone Number marketing will be employed or not.

Proactive measures to promote word-of-mouth marketing include:

  • Incentivizing client promotion.
  • Encouraging user-generated content.
  • Utilizing hashtags to connect your product or service to a popular shared topic.
  • Employing reviews and testimonials as social proof on your company’s website.

9. Influencer Marketing

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Influencer marketing connects companies with clients through the influencers they follow. This typically happens through a celebrity or social media influencer promoting a company, product, or service.

Marketing through influencers has been around as long as celebrities have, and it is not a strictly digital channel to market through.

That said, influencer marketing is as strong, if not stronger, than ever. It works because influencers are not only known, liked, and trusted by a great many people. They also represent ideals that many of their viewers aspire to. This is especially true of professional athletes.

Once a company discovers which influencers appeal to their target audience, they strive to deploy a successful outreach marketing strategy. When the company connects with the influencer, compensation and expectations are established.

Influencer outreach is powerful and desirable because of its impact on the bottom of the funnel strategy. For example, a relatively unknown company that’s struggling for sales can see a large influx of revenue online overnight through an intelligently executed influencer marketing campaign.

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